Pioneer Introduces New Qflix-enabled Drives

Industry Support Expanding for Sonic's Download and Burn Technology

Novato, California (October 22, 2008) -- Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that Pioneer Electronics (USA) Inc. has introduced two DVD/CD computer writers featuring Sonic's Qflix™ technology. The new Pioneer® internal DVR-2920Q and external DVR-X162Q DVD/CD writers will enable consumers to download and burn DVDs of their favorite Hollywood movies from CinemaNow for playback on standard and high-definition DVD players. The writers will be available at major retailers and direct from Pioneer at

Pioneer becomes the latest major manufacturer to introduce Qflix-enabled drives. Last month, Dell announced the availability of a Qflix drive bundle, which is an option on most Inspiron, Studio and XPS laptops and sold through Dell's Entertainment, Software and Accessories online store.

"Our new line of Pioneer computer DVD burners featuring Qflix technology gives movie fans a seamless way to download and own their favorite Hollywood hits for viewing beyond the PC to DVD players throughout the house," said Steven Cohn, director of optical sales for Pioneer Electronics (USA) Inc. "With more and more Hollywood hits, television shows and independent movies becoming available in the near future, our burners will also provide consumers a convenient method to expand their disc libraries without the long search time and footwork."

The new Pioneer writers provide a means for home audiences to download and preserve content to DVD for playback on all standard and high-definition players. The result is a richer viewing experience that transcends current digital delivery entertainment options.

"We are extremely pleased to be partnering with Pioneer to bring Qflix-enabled products to market," said Mark Ely, executive vice president of Strategy, Sonic Solutions. "Support from major manufactures like Pioneer will help to further establish Qflix as the symbol for consumers looking for compatible and convenient 'purchase, download, and burn' solutions."

To streamline the user experience, both Pioneer drives incorporate Roxio® Venue™ software that provides simplified management and writing of downloaded digital content. Also included in the software bundle are applications that allow users to back-up and play their disc media on a PC via the Roxio CinePlayer® and Easy CD & DVD Burning software.

About Qflix

The Qflix™ program offers a new means for content owners to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs. The program provides essential technology and IP for both the professional and consumer market. For professional and enterprise manufacturing of DVDs "on demand," the Qflix program allows production facilities to reduce the cost of carrying physical inventory while simultaneously offering extensive catalogs of content. The program also enables retailers to broaden the number of movies by augmenting physical product with on-demand DVD creation kiosks in their stores. For consumers, the Qflix program provides a long-awaited downloading and burning solution for movies and premium video content in computers and consumer electronic devices such as set-top boxes, networked DVD recorders, and DVRs.

For more information regarding the Qflix technology licensing program, please contact Qflix Licensing ( or visit (

About Sonic Solutions

Sonic Solutions (NASDAQ: SNIC; enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio®-branded photo, video, music, and digital-media management applications and services. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Qflix™ platform, Sonic is defining new models for the digital distribution of Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This press release may contain forward-looking statements that are based upon current expectations, including the distribution and market acceptance of the Qflix program. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Qflix, and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used under license.