Roxio Announces "Save The Day" Integrated Marketing Campaign For Easy CD & DVD Creator 6 Platinum Launch

National Sweepstakes, Retail Promotions and Advertising Campaign To Support The Launch Of Its New Easy CD & DVD Creator 6 Platinum Software

Santa Clara, California - (March 10, 2003) - Roxio, Inc. (Nasdaq:ROXI), The Digital Media Company®, provider of the best selling digital media software in the world, announced today its integrated consumer marketing campaign that includes a national sweepstakes, retail promotion and an advertising campaign for the recent launch of its new Easy CD & DVD Creator™ 6; The Digital Media Suite™, the only PC-based integrated software suite that includes feature-rich digital media applications desired by today's "digital consumer" to capture, edit, manage and burn photos, videos, music and data to CD or DVD.

Roxio and ESPN The Magazine have partnered to introduce its national "Save The Day" sweepstakes, a promotion that offers consumers the chance to win a grand prize trip to any sports event in a major U.S. city of choice. First and Second prizes include a wireless notebook PC based on Intel* Centrino* mobile technology, Fujifilm® FinePix 3800 digital camera and Roxio's best selling software products Easy CD & DVD Creator 6, PhotoSuite® 5 Platinum and VideoWave Movie Creator™.

In addition to its national "Save the Day" sweepstakes, Roxio will also roll out, in March or April issues, a national advertising campaign for Easy CD & DVD Creator 6 in leading trade publications including, Computer Shopper, PC Magazine and PC World.

Targeting 60 million households, other nationwide marketing programs include in-store promotions and newspaper insert advertisements with leading retailers, such as: CompUSA, BestBuy, Circuit City, Office Depot, Staples and others. While supplies last, consumers who purchase Roxio's Easy CD & DVD Creator 6 at participating retail stores will receive a free custom Roxio-branded CD/DVD wallet.

"The recent launch of Easy CD & DVD Creator 6 will be supported and celebrated by various marketing promotions designed to build retail foot traffic and sales," said Scott Steinberg, vice president of strategic marketing at Roxio. "We have an integrated campaign, that will extend throughout the year, targeted towards the "digital consumer" to promote sales of the product and the Roxio brand."

Safe Harbor Statement

Except for historical information, the matters discussed in this press release, in particular matters related to Roxio's marketing efforts include forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Additional information on these and other factors are contained in Roxio's reports filed with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-K and Quarterly Report on Form 10-Q as filed with the SEC on July 1, 2002 and February 14, 2003, respectively, copies of which are available at the website maintained by the SEC at Roxio assumes no obligation to update the forward-looking statements included in this press release.

About Roxio

Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading retailers, through Internet partnerships and through direct sales at Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; is the leader in digital media software and provides a broad range of software tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.